Monday, April 18, 2016

Is my brand image green or healthy? No need for costly surveys, just ask Twitter! - Science Codex


Is my brand image green or healthy? No need for costly surveys, just ask Twitter!
Science Codex
CATONSVILLE, MD - What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This ...

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