Thursday, February 2, 2017

Over 80% of online ad effect is on offline sales - EurekAlert (press release)


Over 80% of online ad effect is on offline sales
EurekAlert (press release)
CATONSVILLE, MD, Feb. 2, 2017 - According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions. The study titled ...

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