Is my brand image green or healthy? No need for costly surveys, just ask Twitter! - EurekAlert (press release)

Is my brand image green or healthy? No need for costly surveys, just ask Twitter! EurekAlert (press release) CATONSVILLE, MD - What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This ... and more »