Saturday, February 4, 2017

Over 80% of online ad effect is on offline sales | EurekAlert! Science ... - EurekAlert (press release)


Over 80% of online ad effect is on offline sales | EurekAlert! Science ...
EurekAlert (press release)
According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing ...

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